> For the complete documentation index, see [llms.txt](https://docs.normi.es/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.normi.es/3.-frequently-asked-question-faq/b2c-referral-campaign.md).

# B2C Referral Campaign

<figure><img src="/files/JeMtKSD7LPenZJQKhmTb" alt=""><figcaption></figcaption></figure>

### Overview

This campaign rewards people (referrers) who bring in new users through a voucher code. The more their code is used, the bigger the reward.

### How It Works

1. Referrers share a unique voucher code with their community or members.
2. Users who use the code get a 10% convenience fee benefit.
3. Referrers earn rewards based on how many transactions their code generates.

### Reward System

#### Phase 1 (Monthly, based on number of transactions)

| < 100   | 15% |
| ------- | --- |
| 101–300 | 20% |
| 301–599 | 25% |
| 600+    | 30% |

#### Phase 2 (Planned)

* Rewards based on transaction volume instead of count.
* Details will be decided later.

{% hint style="info" %}
⚠️ Note: Rewards and campaign rules can be adjusted as needed.
{% endhint %}

### Tracking & Reporting

* Each referrer will have a weekly dashboard.
* Dashboard shows:
  * Number of transactions
  * Total transaction volume